Hi {{first_name}}, You're in. Your 7-day free trial is live and everything is unlocked. Here's what to do first: → Complete your onboarding (takes 3 minutes) → Meet Luna — your health companion → Set up Partner Mode if you have a partner Your trial ends on {{trial_end_date}}. You won't be charged until then. If you have any questions, reply to this email. — The Bloom team

Hi {{first_name}}, The most common thing women tell us after their first day? "I didn't realise how predictable my cycle actually is." Bloom learns from your data and within 3 cycles, predicts your period to the exact day. But it starts learning from day one. The best thing you can do right now: log today. Takes 30 seconds. Every log makes your predictions more accurate. → Log today: {{app_link}} — The Bloom team

Hi {{first_name}}, The feature our users talk about most isn't the predictions. It's Partner Mode. "For $30 a year, our relationship got 10× better overnight." Partner Mode sends your partner phase-based notifications — gentle context about where you are in your cycle and how they can show up for you. No medical data. No oversharing. Just the right information, at the right time. Set it up in under 2 minutes: → Open Bloom → Settings → Partner Mode → Share invite link — The Bloom team

Hi {{first_name}}, Your Bloom trial ends tomorrow. Here's what stays with you if you subscribe: ✓ All {{logs_count}} days you've logged — your history stays ✓ Luna, your health companion ✓ Cycle predictions that keep getting better ✓ Partner Mode notifications ✓ Hormone Academy access Annual plan: $29.99/year ($2.50/month) Monthly plan: $9.99/month → Keep Bloom: {{checkout_link}} If you decide not to continue, your data will be available for 30 days for export. — The Bloom team

Hi {{first_name}}, You're officially a Bloom member. Welcome. Your subscription is active and everything stays exactly as you left it. A few things to explore now that you're in: → Hormone Academy — 20 science-based lessons on your cycle → Cycle syncing — how to eat and exercise by phase → Invite your partner (if you haven't) Thank you for trusting us with your health data. We take that seriously. — The Bloom team

Hi {{first_name}}, You haven't logged in a while — and Luna has been waiting. We get it. Life gets busy. But here's the thing: the more you log, the more accurate your predictions get. Missing a stretch means Bloom has less to work with. Your streak can restart from today. One log is all it takes. → Open Bloom: {{app_link}} — The Bloom team

Hi {{first_name}}, We noticed you cancelled your Bloom subscription. Your data is safe for 30 days. You can export everything at any time from Settings → Export. If there was something we could have done better, we genuinely want to know. Reply to this email — I read every response personally. If you want to come back, your founding member pricing is locked until {{founding_expiry}}: → Rejoin Bloom: {{checkout_link}} — The Bloom team